NetEnt will be the last to enter the online gaming market in new Michigan.

03.02.2021 16:38

NetEnt has expanded its US offering by becoming the latest company to enter the Michigan online gaming market.

Online sport betting and casino games went live in Michigan on January 22, after the Michigan Gambling Control Board (MGCB) allowed nine operators to start offering sports betting that day.

NetEnt , which was acquired by Evolution late last year in a 19.6 billion Swedish krona ($2.36 billion) deal, followed suit by expanding its presence in the United States by entering the Michigan market. The casino content provider mentioned that all of the current operators in Michigan will offer games from NetEnt, including Starburst, Blackjack and Divine Lotus, which are already available in cities such as New Jersey, Pennsylvania and West Virginia.

The group will expand its operators in the state when Evolution opens a live casino. broadcast studio in Michigan later this year, which will be its third in the United States with similar installations in New Jersey and Pennsylvania.
Jeff Millar, Chief Commercial Officer of Evolution North America, said: ‘America is the absolute priority market for the Evolution Group, which is reflected in the scale of NetEnt’s first day in Michigan.

‘We’re ready to add more operators across all US during 2021 and have a roadmap for high-profile game launches.’

Last October, NetEnt’s third-quarter 2020 revenue grew 18% rear-on-year to 521 million Swedish krona.